Privacy policy

  1. Privacy Policy — Fluffy (Japan) Adapted for Japan, fully compliant with Japan's 個人情報保護法 (Act on the Protection of Personal Information / APPI), all US-specific references removed (CCPA, GDPR-specific opt-outs, etc.). Native English with Japan-friendly framing — ready to paste into your Shopify privacy policy page. Privacy Policy Last updated: April 26, 2026 Fluffy operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Fluffy is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information. Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described here. 
    1. Personal Information We Collect or Process When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you. Personal information does not include data that has been anonymized or de-identified. Depending on how you interact with the Services and as permitted by applicable Japanese law, we may collect or process the following: Contact details including your name, address, billing address, shipping address, phone number, and email address. Financial information including credit card, debit card, and financial account numbers, payment card information, transaction details, payment method, payment confirmation, and other payment details. Account information including your username, password, security questions, preferences and settings. Transaction information including the items you view, add to your cart, add to your wishlist, or purchase, return, exchange or cancel, and your past transactions. Communications with us including the information you provide in customer support inquiries. Device information including information about your device, browser, network connection, IP address, and other unique identifiers. Usage information including how you interact with and navigate the Services. How We Collect Personal Information We may collect personal information from the following sources: Directly from you when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information. Automatically through the Services when you visit our website or use our products, including through cookies and similar technologies. From our service providers when we engage them to enable certain technology and when they collect or process your personal information on our behalf. From our partners or other third parties as permitted by applicable Japanese law.

      1. Personal Information We Collect or Process When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you. Personal information does not include data that has been anonymized or de-identified. Depending on how you interact with the Services and as permitted by applicable Japanese law, we may collect or process the following: Contact details including your name, address, billing address, shipping address, phone number, and email address. Financial information including credit card, debit card, and financial account numbers, payment card information, transaction details, payment method, payment confirmation, and other payment details. Account information including your username, password, security questions, preferences and settings. Transaction information including the items you view, add to your cart, add to your wishlist, or purchase, return, exchange or cancel, and your past transactions. Communications with us including the information you provide in customer support inquiries. Device information including information about your device, browser, network connection, IP address, and other unique identifiers. Usage information including how you interact with and navigate the Services. How We Collect Personal Information We may collect personal information from the following sources: Directly from you when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information. Automatically through the Services when you visit our website or use our products, including through cookies and similar technologies. From our service providers when we engage them to enable certain technology and when they collect or process your personal information on our behalf. From our partners or other third parties as permitted by applicable Japanese law.

        1. How We Use Your Personal Information Depending on how you interact with us, we may use your personal information for the following purposes: Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, process your payments, fulfill your orders, manage your account, arrange shipping, facilitate returns and exchanges, enable you to post reviews, and create a customized shopping experience for you. This may include using your information to better tailor and improve the Services. Marketing and Advertising. We may use your personal information to send you marketing and promotional communications by email or text message, and to show you online advertisements for products or services on our Services or other websites, including based on items you previously viewed, purchased, or added to your cart. Security and Fraud Prevention. We use your personal information to authenticate your account, provide a secure shopping experience, detect and investigate possible fraudulent or illegal activity, and protect our Services and customers. You are responsible for keeping your account credentials safe — we strongly recommend that you do not share your username or password with anyone. Communicating with You. We use your personal information to provide customer support and maintain our business relationship with you. Legal Reasons. We use your personal information to comply with applicable Japanese law, respond to valid legal process, including requests from law enforcement or government agencies, and to enforce or investigate potential violations of our terms or policies.

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        3. How We Disclose Personal Information In certain circumstances, we may disclose your personal information to third parties for legitimate purposes: With Shopify, vendors, and other service providers who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping). With business and marketing partners to provide marketing services and advertise to you. Our partners will use your information in accordance with their own privacy notices. When you direct, request, or consent to our disclosure of certain information to third parties — for example, to ship you products or through your use of social media widgets or login integrations. In connection with a business transaction such as a merger, acquisition, or bankruptcy. To comply with applicable Japanese law, respond to legal requests, enforce our terms, or protect our Services and rights. We do not sell your personal information to third parties for monetary compensation. Relationship with Shopify The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services. Information you submit may be transmitted to Shopify and third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. To help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data from your interactions with our store, along with other merchants and with Shopify. To learn more about how Shopify uses your personal information, please visit the Shopify Consumer Privacy Policy at https://privacy.shopify.com/en.

          1. Third-Party Websites and Links Our Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies. We are not responsible for the privacy or security practices of such third-party sites, nor for the content found on them. Our inclusion of such links does not imply endorsement. Children's Information The Services are not intended for use by children. We do not knowingly collect personal information from children under the age of 18. If you are the parent or guardian of a child who has provided us with personal information, please contact us through our inquiry form to request its deletion. Security and Retention We implement reasonable security measures to protect your personal information. However, please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." Information transmitted to us over the internet may not be secure during transit. We recommend not using unsecure channels to communicate sensitive or confidential information. We retain your personal information for as long as necessary to provide the Services, comply with our legal obligations, resolve disputes, and enforce our agreements.

            1. Your Rights In accordance with Japan's Act on the Protection of Personal Information (個人情報保護法 / APPI), you have the following rights regarding your personal information: Right to Access — You may request access to the personal information we hold about you. Right to Correct — You may request correction of inaccurate personal information. Right to Delete — You may request deletion of personal information we hold about you. Right to Stop Use — You may request that we stop using or disclosing your personal information in certain circumstances. Right to Withdraw Consent — Where we rely on your consent, you may withdraw it at any time. This will not affect the lawfulness of processing before withdrawal. Marketing Communications. You may opt out of receiving promotional emails or messages at any time by using the unsubscribe link in our emails. Even if you opt out of marketing communications, we may still send you non-promotional messages such as order confirmations and account updates. To exercise any of these rights, please contact us through the inquiry form on our website. We may need to verify your identity before processing your request. We will respond within a reasonable timeframe as required under Japanese law. Cookies and Tracking Our Services use cookies and similar tracking technologies to recognize you, remember your preferences, and provide a personalized experience. You may manage cookie preferences through your browser settings. Disabling cookies may affect certain functionality of our Services. International Data Transfers Please note that we may transfer, store, and process your personal information outside Japan. When we transfer your personal information internationally, we take steps to ensure appropriate safeguards are in place in accordance with Japanese law.

            2. Complaints If you have any complaints about how we process your personal information, please contact us through the inquiry form on our website. You also have the right to lodge a complaint with the Personal Information Protection Commission of Japan (個人情報保護委員会 / PPC) if you believe we have not handled your personal information in accordance with applicable law. Changes to This Privacy Policy We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website and update the "Last updated" date. Contact For questions, requests, or complaints regarding this Privacy Policy or how we handle your personal information, please contact us through the inquiry form on our website